Free Yourself In Just 4 Weeks

Your Roadmap to Business Freedom

Starting Tuesday 6th February 2024


When it comes to running a business, what does freedom mean to you? Making your own decisions, having more time with loved ones or being financially secure? If only it was that simple.

Most SME business owners are slaves to their own business because they are time-poor and missing vital information.

Imagine your business running like a finely tuned engine, where everyone knows their role, everyone contributes, and customers not only buy your products or services but refer you to their friends.

Imagine having more time with loved ones, being financially secure and having a clear route into the future. You can achieve this when all of the components of your business are in place.

If you would like to know more let’s have a free, confidential and no obligations chat to see if this is a fit for you.

If you would like to know more let’s have a free, confidential and no obligations chat to see if this is a fit for you. 

Week 1

Module 1

  1. Where are you going, where are you now, what resources do you have, what do you need, put a plan in place, monitor your journey
  2. The basics of a Strategic Plan and how to make yours relevant to you
  3. Vision, mission and values
  4. The importance of experts, how to get value
  5. 2-year plan and longer-term goals
  6. Exit strategy

Documents supplied – Where are you now assessment, Strategic Plan checklist


Module 2

  1. What do you do, for whom and and why it is important to be clear about your offering
  2. How to create your unique message that resonates with all audiences and is consistent
  3. What is a brand, a logo, collateral and what you may need to consider
  4. Working with designers and similar professionals and how to extract value

Documents supplied – What do you do exercise, Collateral Audit, Design Brief

Week 2

Module 3

  1. Company structure – where does everyone fit within your business
  2. Understand the people working for you, their roles
  3. SWOT analysis
  4. Identifying your assets and managing them

Documents supplied – SWOT Analysis, Asset document, sample Organisation Chart


Module 4

  1. The value of processes
  2. Enquiry process
  3. Customer journey
  4. Project journey
  5. Closing process
  6. How processes integrate

Documents supplied – sample processes that you can adapt to suit your business

Would you like to know more? Let’s have a chat in confidence and without obligation. Email me at or call me on +353 87 271 1955

Week 3

Module 5

  1. The importance of a good Accountant
  2. Simple cash flow
  3. Identifying costs
  4. Management Information Systems
  5. Getting the right price/fees
  6. Managing debt
  7. Finance options

Documents supplied – sample Cash Flow spreadsheet


Module 6

  1. Engaging with recruitment and HR professionals
  2. Things to consider around employment
  3. The importance of creating the right culture
  4. Recruitment options
  5. Retention of employees
  6. HR – the basics

Documents supplied – sample Training Plan

Week 4

Module 7

  1. How to engage with potential customers/clients
  2. Proposals that succeed
  3. What does a marketing plan look like
  4. CRM
  5. Competitor analysis

Documents supplied – Discovery process template, proposal template


Module 8

  1. Discover your hidden assets
  2. The true art of networking that builds into a long-term resource
  3. The importance of suppliers
  4. Your competitors are not your enemies, the importance of collaboration

Documents supplied – Circle of Influence chart

Each module will last between one and two hours where there will be plenty of time for questions. We will keep this interactive and relevant to the individuals attending.


Starting Tuesday 6th February at 5.00pm and every Tuesday after that for 4 weeks.

Workshop Cost

€895 plus VAT

Client Testimonial

Alec recently spoke at our Sydney Diamond Club session and the feedback I received from our attendees was that Alec shared information about networking in such a way he made us think in contexts we hadn’t considered before. I believe the mark of a great speaker is someone who helps the audience think in ways they’ve not thought before. Alec certainly did this. Thanks Alec!

Sabiha Vorajee, Senior HR Strategy Specialist / Board Advisor / Coach & Mentor / Writer