4 Week Intensive Course Starting Tuesday 22nd May 2023 at 5.00pm

The Business of Running a Business

Take your first step today by arranging for a chat in confidence and without obligation


Every business whether they are a multi-national, or your local professional services firm can be broken down into two distinct areas. Firstly, the knowledge, experience or products they sell and secondly, the skills they need to run a business. I call these skills The Business of being in Business. Large organisations have the luxury of employing full time experts to manage this side of the business. Smaller organisations are never taught these skills and must learn them as they go. This results in time wasted trying to learn and then executing tasks that could be done by someone better if only the budget was available. The truth is there is a better way to use your time but perhaps you are too close to the coalface to see it.

Would you like to know more? Let’s have a chat in confidence and without obligation. Email me at alec@alecwdrew.com or call me on +353 87 271 1955

What this 4 week course will help you achieve

One of the main reason small businesses fail is because they do not have a clear plan, so let’s create one that is tailor made for you. We will examine each area of the business and systematically identify where you need help, what skillsets are required and how you can work smarter rather that harder. Let’s make your business decisions proactive rather than reactive.

Week 1

Module 1

  1. Where are you going, where are you now, what resources do you have, what do you need, put a plan in place, monitor your journey
  2. The basics of a Strategic Plan and how to make yours relevant to you
  3. Vision, mission and values
  4. The importance of experts, how to get value
  5. 2-year plan and longer-term goals
  6. Exit strategy

Documents supplied – Where are you now assessment, Strategic Plan checklist


Module 2

  1. What do you do, for whom and and why it is important to be clear about your offering
  2. How to create your unique message that resonates with all audiences and is consistent
  3. What is a brand, a logo, collateral and what you may need to consider
  4. Working with designers and similar professionals and how to extract value

Documents supplied – What do you do exercise, Collateral Audit, Design Brief

Week 2

Module 3

  1. Company structure – where does everyone fit within your business
  2. Understand the people working for you, their roles
  3. SWOT analysis
  4. Identifying your assets and managing them

Documents supplied – SWOT Analysis, Asset document, sample Organisation Chart


Module 4

  1. The value of processes
  2. Enquiry process
  3. Customer journey
  4. Project journey
  5. Closing process
  6. How processes integrate

Documents supplied – sample processes that you can adapt to suit your business

Would you like to know more? Let’s have a chat in confidence and without obligation. Email me at alec@alecwdrew.com or call me on +353 87 271 1955

Week 3

Module 5

  1. The importance of a good Accountant
  2. Simple cash flow
  3. Identifying costs
  4. Management Information Systems
  5. Getting the right price/fees
  6. Managing debt
  7. Finance options

Documents supplied – sample Cash Flow spreadsheet


Module 6

  1. Engaging with recruitment and HR professionals
  2. Things to consider around employment
  3. The importance of creating the right culture
  4. Recruitment options
  5. Retention of employees
  6. HR – the basics

Documents supplied – sample Training Plan

Week 4

Module 7

  1. How to engage with potential customers/clients
  2. Proposals that succeed
  3. What does a marketing plan look like
  4. CRM
  5. Competitor analysis

Documents supplied – Discovery process template, proposal template


Module 8

  1. Discover your hidden assets
  2. The true art of networking that builds into a long-term resource
  3. The importance of suppliers
  4. Your competitors are not your enemies, the importance of collaboration

Documents supplied – Circle of Influence chart

Each module will last between one and two hours where there will be plenty of time for questions. We will keep this interactive and relevant to the individuals attending.


Starting Monday 22nd May at 5.00pm and every Monday after that for 4 weeks

Workshop Cost

€895 plus VAT

Client Testimonial

Alec recently spoke at our Sydney Diamond Club session and the feedback I received from our attendees was that Alec shared information about networking in such a way he made us think in contexts we hadn’t considered before. I believe the mark of a great speaker is someone who helps the audience think in ways they’ve not thought before. Alec certainly did this. Thanks Alec!

Sabiha Vorajee, Senior HR Strategy Specialist / Board Advisor / Coach & Mentor / Writer