USE is a simple 3-stage process proven to grow your business – I know because I used it to grow profits in my business 100 times

The Process

USE is a simple 3-stage process that works for all organisations and looks like this.

Understand is focused on gathering the information you need to build a robust Strategy that you will Execute in a planned and measured way.

The process creates your Strategic Plan that you update by continually asking the questions that created it and adding new ones where appropriate.

Understand covers all areas of the business in a systematic way and identifies what is going well and what could be improved.

Below are 3 sample top layer questions from a carefully crafted list designed to feed into a Strategic Plan.

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The USE Process


Employees | Clients | Suppliers
Strategy | Technology | Operations



Create strategic plan



Video Testimonials

What do we do?

Ask any 3 people in your organisation the following question and see if you get the same answer.

1. Can you tell me in a sentence what we do and what makes us different from our competitors?

The answers will give you information on the following; culture, alignment, mission, vision, engagement, internal communications

2. Customer/client experience.
When was the last time that someone from Senior Management sampled our offering as a secret buyer?

‘The Queen thinks that the world smells like fresh paint’ is a famous line attributed to Billy Connolly highlighting that certain people are remote from the front line.

Sit with a third party who has been given a task that involves a department in your organisation and watch how your employees handle it.

The results of this exercise will inform on customer service, customer retention, sales, upselling, culture, internal procedures

3. Supplier engagement
When was the last time that we sat down with a key supplier to fully understand what they do and to explain our particular challenges?

The answer will inform on supplier engagement, competitiveness, productivity, costs, operational procedures

I worked in a sector where it was accepted that animosity between key suppliers of a particular product and the buyers was a way of life. By understanding the challenges from both sides I was able to bring them together to work in collaboration with significant results for all concerned.

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If your vision for success looks like this, then the USE methodology will take you on that journey:

‘To have an organisation that is well managed, using the best available technology, driven by enthusiastic, knowledgeable and motivated employees delivering an exceptional service that has your clients/customers coming back, recommending you to their friends and where price is not an issue’.

Business can be simple but beware of the human trait of meddling. For example, McDonalds built a business empire from a simple offering and structure that many have tried to copy without success. Why did they fail? Most likely it is because they did not understand the model or changed the model thinking that they could make it better.

“Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple” - Richard Branson

“Life is really simple, but we insist on making it complicated” - Confucius

Information drives an organization forward while perception holds it back

Other Workshops

(half day)

Discover Your Hidden Resources – opportunities to increase productivity significantly by making minor tweaks exist within every organisation but are seldom discovered because they go under the radar. How do I know, because I have seen them in every organisation I have come into contact with over the last 40 years? A change in behavior is usually all that is required to access these resources but they must be identified first.

This is also available as an in-house audit tailored to help you find areas of value that may have been overlooked.

Let’s Connect

Alec is active on many platforms. Connnect with Alec here to spread your network on your favourite platorm.

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Alec Drew The Business Expert


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