How Profits can Drive Complacency

There is no greater pleasure in business than being a CEO, CFO or Director of an organisation that is making a profit. All the more satisfying is the situation where the profits are growing annually and the forecast is for the trend to continue. However, this is where caution needs to be exercised because the corporate graveyard is littered with examples of where complacency set in but wasn’t noticed until a major catastrophe presented itself.

I have come across companies who continued to make a profit but it was less than half of what it should have been. No one noticed because complacency had set in.

I have seen examples of not-for-profit organisations who lost sight of their core mission because they turned a profit. Complacency had set in.

There are multi nationals whose drive for profit made them blind to the needs of their staff and their customers, it was only a matter of time before it became a major issue and it did reducing shareholder value by 30%.

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